The curly and wavy bob started as a runway trend and turned into a classic. It's short enough to show off every curl, easy to wear every day, and it works on almost every face. Here's how to find your length, style it and keep it bouncy.

Curly and wavy bob inspiration.

Why the curly and wavy bob keeps winning

It lets your texture lead. For years, bone-straight hair was the default. The curly and wavy bob does the opposite: it's built around your natural pattern, and it looks best when your curls are doing exactly what they want to do.

Shorter hair means bouncier curls. Long hair is heavy, and that weight pulls curls and waves looser. Take off a few inches and the pattern springs back up, so a bob often shows off more definition than the same hair did at shoulder length.

It's low maintenance. Less hair means shorter wash days, faster drying and less product. A good cut does most of the styling for you.

It dresses up or down. Wear it fluffed and free for the weekend, or defined and sleek on one side for an event. The shape stays chic either way.

Bob builder: how long will it really look?

Bundles and wigs are measured with the hair pulled straight, but curls shrink up once they're styled. The curlier the pattern, the shorter it looks. Pick a texture and a length to see roughly where your bob will sit.

Interactive: bob builder

Texture
about 9.5"once styled

Sits between the jaw and neck: a classic bob.

Shrinkage and where the hair falls vary with your height, your part and how the bob is cut. Use this as a starting point.

Find the best bob for your face shape

The curly and wavy bob is one of the most flattering cuts there is, because you can move the length and volume to balance your features. Pick your face shape.

Round face

Best length
Just below the chin to the neck
Part
Deep side part
Put volume
At the crown, not the cheeks
Skip
A chin-length bob that's widest at the cheeks

Three ways to get the look

You don't have to cut your own hair to wear a curly or wavy bob. Choose the route that fits you.

  1. Book a stylist who specializes in curly hair. Look at their portfolio for curly bobs specifically.
  2. Ask for the cut to be done dry, or at least checked dry. Curls shrink differently strand by strand, and a dry cut shows exactly where each one will land.
  3. Ask for internal layers. A one-length curly bob tends to puff out at the bottom into a triangle shape; layers inside the cut remove that weight so the shape stays round.
  4. Bring a photo of a bob in your texture, not a straight bob, so you're both picturing the same result.

TipGo a little longer than you think. Your curls will spring up once the weight is gone, and you can always take off more.

How to style it

Pick your starting point for a step-by-step routine.

  1. Cleanse with a gentle shampoo and follow with a rich conditioner. Detangle with your fingers or a wide-tooth comb while the conditioner is in.
  2. On soaking-wet hair, apply a leave-in and a curl cream in sections. Water helps the product spread and the curls clump together.
  3. Define: smooth product down each section with flat palms, then scrunch upward. For tighter curls, twirl small sections around your finger.
  4. Diffuse on low heat and low speed, or let it air dry. Don't touch it while it dries; that's what causes frizz.
  5. Once it's fully dry, scrunch out any crunch from the product and lift the roots with a pick for volume.

Keep it bouncy: day-by-day care

Curls change a little each day after wash day. Here's what to do as they do.

Day 1: hands off

Your curls are at their most defined. Leave them alone as much as you can. At night, sleep on a satin pillowcase or in a satin bonnet so they don't flatten or frizz.

The long-term habits: deep condition once a week, get a trim every 8 to 12 weeks to keep the shape and the ends healthy, and go easy on heat. If you're wearing a wig or bundles, give them extra moisture. They don't get the natural oils from your scalp, so they dry out faster than your own hair.

Try before you cut

A bob without the big chop

Not ready to cut? A 10" U-part wig gives you a curly or wavy bob in about an hour, with your own hair at the part for a natural finish. Take it off when you want your length back.

Build your own bob with bundles

Your texture, your shape

The curly and wavy bob works because it's built around the hair you have. Pick a length that flatters your face, let the curls lead, and keep them moisturized.

Not sure which texture or length to choose? Send us a message and we'll help you pick.